TACO BELL BREAKFAST
In the AM, people want things that are light and simple.
How do you tell people that your breakfast is exactly that when you’re known as a late night spot with a menu full of wild tortilla-based innovations?
You get a late night funnyman/celebrity playboy to host a morning show in your dining area as a toned-down version of himself.
BREAKFAST CRUNCHWRAP GIVEAWAY
You can’t have a morning show without morning show giveaways. So we gave America free Crunchwraps to drive trial.
PRESS
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